This week, the energy at the Salesforce event in Sydney was nothing short of electric. Hosted at the iconic International Convention Centre Sydney (ICC Sydney), the event brought together thousands of innovators, industry leaders, and Trailblazers to explore the future of CRM, AI, and customer success. And right at the heart of the action was Level Eighteen.
We were proud to power the day as the official coffee cart provider, keeping attendees fuelled from the first keynote to the final networking session. With a constant stream of guests throughout the venue, our team worked tirelessly to deliver premium barista-made coffee at scale — and the numbers speak for themselves. Over 12,000 coffees were served across the day.
From flat whites and long blacks to oat lattes and cappuccinos, every cup was crafted with precision and care. Our coffee carts became more than just a pit stop — they were meeting points. Deals were discussed over double espressos. Connections were sparked while waiting for almond lattes. Conversations that could shape the future of business started with a simple question: “Can I grab you a coffee?”
Large-scale events demand more than great coffee. They require seamless logistics, experienced baristas, and the ability to deliver consistent quality under pressure. Our team thrives in these environments, and the Salesforce Sydney event was a perfect example of what Level Eighteen does best — high-volume service without compromising on experience.
A huge thank you to the Salesforce team and ICC Sydney for having us. Serving 12,000+ coffees in a single day is no small feat, and we’re proud to have played a part in keeping Sydney’s biggest tech conversations buzzing.
Planning a major event? Let’s talk about how Level Eighteen can elevate your experience — one cup at a time.
